SUMMARY

The marketing manager will lead the marketing function at Citics and will be responsible for building the team, developing strategy, and driving execution across user acquisition, brand development, and product marketing. The role focuses on expanding the Agent Partner network (real estate brokers and credit officers), shaping Citics’ presence as a one-stop real estate platform, and supporting the long-term growth of its digital services, including the Citics App for customers. It requires a strategic, hands-on leader with a growth mindset, execution capability, and the ability to thrive in a fast-paced, high-impact environment.

Key Responsibilities

• Define and execute Citics’ full-funnel marketing strategy, aligned with each phase of business growth — from building the Agent Partner network to launching customer products and scaling platform-wide adoption.
• Attract and activate Agent Partners (real estate brokers, credit officers) as strategic enablers of Citics’ end-to-end services: valuation, mortgage referrals, brokerage, and investment.
• Drive long-term brand positioning and customer perception, ensuring consistency across all channels and audiences.
• Support the growth of Citics’ digital services, including the go-to-market strategy and positioning for the Citics App.
• Plan and execute multi-channel marketing campaigns (digital, social, influencer, referral, CRM, events) and continuously optimize for performance using data-driven metrics (CPL, CAC, CVR, ROAS).
• Leverage AI tools and marketing automation to streamline campaign execution, personalize content, and optimize tracking and reporting.
• Build and lead the marketing team, including internal hires and outsourced partners.
• Set up scalable marketing operations and processes while leading cross-functional collaboration across departments.

Required Qualifications and Skills

• Bachelor’s degree in marketing, Business, Communications, or related fields.
• Minimum 6 years of marketing experience, including at least 3 years in a managerial or strategic leadership role.
• Proven track record in user acquisition, performance marketing, and brand building — especially in startups or platform-based models (B2B2C/B2C).
• Familiarity with agent-driven or partner-based business models is a strong plus.
• Experience using AI tools (e.g., ChatGPT, Midjourney) and marketing automation platforms (e.g., HubSpot, Meta Ads Manager).
• Strong analytical thinking, decision-making, and communication skills.
• Proactive, flexible, and adaptable to a dynamic startup environment.

Our offer

• Competitive salary: 40–50Mn VND/month, plus performance bonuses & potential ESOP.
• Full ownership of the marketing function, reporting directly to the CEO.
• Opportunity to build and lead the marketing team from the ground up.
• A strategic role in scaling one of Vietnam’s most innovative proptech platforms.
• Fast-paced, impact-driven, tech-enabled working environment with real market influence.
• Complete benefits package, including insurance, company trips, team building, and regular internal engagement activities.

How to Apply!?

If you are a good candidate for the position, we invite you to forward your CV to recruitment@citics.vn. If your profile matches our expectations, we will contact you right away. If you need more help, please contact us at 02873034343.

Learn more about Citics

Citics is a comprehensive and pioneering real estate technology platform in Vietnam, built on big data, AI, and seamless digital solutions. By integrating valuation, mortgage referral, property transactions, and investment services into a single platform, Citics simplifies and enhances transparency across the entire real estate journey. Today, Citics operates in over 30 provinces, has digitized more than 33 million properties nationwide, and partners with over 80% of the leading banks in Vietnam. This strong foundation affirms Citics’ position as a trailblazer in the digital transformation of Vietnam’s real estate market.

• Website: https://citics.vn/ve-chung-toi
• Facebook: https://www.facebook.com/Citics.vn
• Linkedin: https://www.linkedin.com/company/citicsvn